About.

Read about my journey below.

Read about my journey below.

2025

Digital Marketing Consultant

Pestalozzi Digital

  • Grew to $7M+ in annual ad spend actively managed across all platforms
  • Trained dozens of CMO's of publicly-traded companies and small-medium business owners on advanced digital marketing techniques.
  • Online community of marketers and entrepreneurs surpassed 1500+ students
  • Invited to present to 1200+ health professionals at 2024 Neodent Symposium, San Diego USA and also 300 real estate professionals at Equip 2024, Idaho USA

2024

Continued business growth.

Hey, this whole thing is working pretty well.

  • Signed major brands including Nick Scali Furniture, Toblerone and OREO, running international campaigns across platforms including Google Ads, Meta, TikTok and more.
  • Enhanced Google Ads Masters program by introducing 1:1 coaching hours, taken up by 150+ business owners.

2022

Founder, Google Ads Masters

The #1 Google Ads Course Online.

  • A comprehensive online course teaching Google Ads from A-Z
  • Over 1500+ students worldwide
  • Course recognised for its depth of content and real-world applicability.

2021

Launched Independent Career

A Natural Progression.

  • Left Google, expanded expertise to cover all digital marketing platforms and began growing a small freelance portfolio of businesses across Australia.
  • Invited to present on Google Ads at Hancock Creative's Change The World event to thousands of charities and NGO's.
  • Invited to consult as a Google Ads expert by major agencies working on campaigns for brands including Energy Australia, Chobani and more.

2019

Head Trainer for
Grow With Google

Google AU/NZ

  • Nominated to write and deliver the training material for this national touring event providing comprehensive training to thousands of businesses, politicians and marketers around the country.
  • Enduring training materials are still in use today.
  • Handled alongside my core role as a Google Ads Specialist supporting major brands with their advertising campaigns.

2018

Account Strategist

Google AU/NZ, Sydney, Australia

  • Managed a rotating portfolio of advertisers investing in Google Ads
  • Worked with multi-million dollar companies including Australian Red Cross and Who Gives A Crap.
  • Played a key role in optimizing ad campaigns, resulting in significant ROI for high-profile clients.
  • Progressed from smaller accounts ($15K/quarter) to those spending north of $300K/quarter.

2017

Strategy Consultant

Monitor Deloitte, Paris, France

  • Conducted market research and financial/operational analysis to support high-impact client strategy engagements.
  • Synthesized insights into clear recommendations and contributed to client deliverables presented to senior stakeholders.

2017

Finance & Analytics Associate

S&P Global, London, England

  • Co-wrote a published research paper exploring the outperformance of equal-weighted indices vs. their market-cap weighted counterparts.

2016

Masters of International Economic Policy

Sciences Po, Paris, France

  • Concentrations in China & East Asia, International Energy.
  • Academic contributions to a research report by the Oxford Institute for Energy Studies.
  • Elective courses including Entrepreneurship, Public Speaking & Leadership.

2015

Bachelor of International & Global Studies

University of Sydney, Australia

  • Majors in French & Political Economics